PPC, PPV, CPV, CPA and PPA are various advertising methods used in online marketing. They are used to drive traffic websites, landing pages or any online platform that can be used for business purposes.
Before we discuss the differences, it is a good idea to understand their definitions. Understanding their meaning and their characteristics will clearly point out the main differences between them. The following is the complete abbreviation:
PPC – Pay Per Click
PPV – Pay-per-view
CPV – Cost per view
CPA – Cost per operation
PPA – Pay per action
By simply looking at the abbreviations, I bet that any layman will distinguish them. Anyway, let's get started.
PPC – Pay Per Click
1. This is an advertising method that only places ads on the site or on various online platforms when the user clicks on the ad.
2. If someone views the ad but doesn’t click it, no fee will be charged
3. This is a great way to drive traffic to your site and is a strong recommendation in online advertising.
4. Its price ranges from $0.01 per click to up to $14.00 per click. It depends on various factors: competition, traffic that advertisements may attract, and so on.
5. Therefore, we need to use this ad with caution as it may easily run out of your account overnight.
6. If you want to use it, I suggest you use it to increase traffic to squeeze the page to collect emails for email marketing.
7. Examples of these ads are ads that are seen in "Google ads" on various websites.
PPV – Pay-per-view and CPM – CPV
8. Both PPV and CPV mean the same thing; it is the amount charged for any view of the ad, whether or not it is clicked.
9. It is usually charged in a set of views, for example $0.30 per 1000 views, and so on.
10. So if you get targeted traffic from it, it will prove to be very cheap and effective.
11. However, if your ad has a lot of viewing but less action, it can be very expensive.
12. Such advertising needs to be very appealing and attract the actions needed to get value from it.
13. Facebook ads provide good examples of PPC and PPV ads. I suggest you go and see the difference.
CPA – CPA and PPA – Pay per action
14. Both CPA and PPA mean the same thing. It is the amount that is charged or paid for each expected action that is successfully completed. For example, join an online program, fill out a form, and more.
15. I found it to be similar to affiliate marketing, which is more extensive than CPA. Second, the CPA's goal is long-term business relationships, while affiliate marketing may not.
16. Compared with other PPAs in this article, PPA costs are very high, but it brings great commercial value no matter which aspect is involved.
17. In such ads, you must complete the action as needed to charge or pay.