What Is Amazon’s Choice?

Therefore, you receive an email in which one of the products has received the Amazon badge. What is it? How does it help your business? This article will give you an in-depth definition of this feature.

What is Amazon's choice?

Amazon's choice is a feature that helps people save time and effort when looking for common everyday items. Originally used to support Alexa devices such as Amazon Echo and Echo dot, this feature is now available on websites and Amazon apps.

Amazon's Choice Badge is an endorsement of selected products that meet specific criteria. The standard is a secret that is strictly confidential; however, from the point of view of the product that receives the badge – a highly rated product and a reasonably priced Prime shipping are usually chosen.

Amazon's Choice and Bestseller

Amazon's choice is primarily the first specific query for customers to purchase products. So if you are looking for a pet seat cover for the first time, this will be the most important. When you first ask Alexa about a car seat cover, Alexa will first recommend a product with a badge.

This will not affect customers' repeated purchases, as the products previously purchased are still products that Alexa will purchase. On the other hand, the best sellers are rated by product sales (while taking into account historical data) relative to other products in the category. Rankings are based on sales, not comments or ratings. Therefore, unlike Amazon's choice, you may find that some of the bestseller reviews have lower ratings.

How to get Amazon's selection badge?

To receive such recognition, sellers must have Amazon Prime and have received positive ratings to provide quality service to their customers (mainly focused on fast delivery). These factors may or may not be the reason why the product was selected because we know that the reason for choosing a product is a secret that is strictly confidential, but if you try to improve these standards, you will not be hurt.

A badge cannot be purchased like an advertisement and will not be recommended. There is no way to recommend your product qualification to Amazon.


Amazon is keen to make it as easy as possible for customers to find products that meet their needs. It makes it easier for people to find what they want faster and easier than before. Thanks to Alexa for the first time buying a product is as easy as asking Alexa.

Source by Arnel Y Colar